Axis Bank and Nita Mukesh Ambani Cultural Centre announce a multi-year strategic collaboration

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AXIS BANK – Burgundy Private, Axis Bank’s private banking business, and the Nita Mukesh Ambani Cultural Centre – announce a multi-year collaboration, forging a powerful alliance with the aim of creating a deep impact on India’s cultural landscape. This will enable Burgundy Private to offer its premium customers an exceptional range of exclusive privileges and experiences, in addition to its bouquet of banking and wealth management services. Through this, customers will enjoy a host of unique benefits, including early ticket access, curated events and many more experiences at the Centre.

Envisioned by Mrs. Nita Ambani, the Cultural Centre is home to the arts, artists, and the audience. It aims to make art accessible to all and promote India’s rich cultural heritage, which aligns perfectly with Axis Bank’s mission of championing India-centric arts and culture.

Arjun Chowdhry, Group Executive – Affluent Banking, NRI, Cards & Payments at Axis Bank , expressed his enthusiasm about the partnership, stating, “With our recent acquisition, our highly affluent wealth customers have grown, strengthening the Burgundy Private franchise even further. Since its establishment in 2019, Burgundy Private has remained dedicated to creating unique experiences for our discerning HNI clientele across India. As a significant step on that journey, we are delighted to partner with the Nita Mukesh Ambani Cultural Centre, a true embodiment of India’s vibrant cultural heritage”

Devendra Bharma, CEO of Jio World Centre said, “We are happy to embark on this collaboration with Axis Bank – an institution that reflects our Founder’s vision of bringing the best of India to the world and the best of the world to India. Taking this vision ahead, we look forward to offering access to shows, exhibitions, and unique, immersive & unforgettable artistic experiences to a wide and evolving group of patrons.”

The strategic partnership between Axis Bank and Nita Mukesh Ambani Cultural Centre is another step towards making an indelible impact on the cultural landscape of India.

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Edmund Shing, PhD

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Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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