BNP Paribas Asset Management has set out a bold 2030 plan to double profits, expand its investment reach, and harness AI to become a leading European platform.
BNP Paribas Asset Management has unveiled an ambitious strategic plan that aims to double its pre-tax profit by 2030, positioning itself as one of Europe’s leading investment platforms.
The announcement follows the firm’s €5 billion acquisition of AXA Investment Managers, a move described by BNP Paribas as a “transformational step” in its growth journey. The combined entity now oversees more than €1.6 trillion in assets, significantly strengthening its market presence.
Under the plan, BNP Paribas intends to expand across multiple areas of asset management, including alternatives, active strategies, exchange-traded funds (ETFs), institutional partnerships, and retail and wealth management. The firm is targeting €350 billion in cumulative net inflows by 2030, alongside annual asset growth of more than 5%.
Operational efficiency is also a central pillar of the strategy. BNP Paribas aims to keep operating expenses flat between 2025 and 2030, while reducing its cost-to-income ratio to below 60%. These savings are expected to be achieved through platform convergence, fund rationalisation, and scale efficiencies.
Technology will play a key role, with BNP Paribas planning to deploy artificial intelligence across its investment and servicing operations to enhance scalability and performance.
Sandro Pierri, chief executive of BNP Paribas Asset Management, emphasised the firm’s long-term vision: “BNP Paribas Asset Management is entering a new phase of transformation and growth driven by structurally supportive trends on savings and investments. With our 2030 Strategic Plan, our ambition is to strengthen our position as one of the most powerful European investment platforms.”
