Bokra attracts $4.6M for disrupting MENA’s wealth management



Egyptian fintech firm, Bokra, recently announced a pre-seed funding round of $4.6 million backed by DisrupTech Ventures and SS Capital.

The funds purpose is to disrupt wealth management in the MENA region through goal-based investment and saving solutions using asset-backed securities. This demonstrates strong investor confidence in Bokra’s potential to revolutionize the finance landscape in the Middle East and North Africa.

Bokra, established in 2023 by finance veteran Ayman El-Sawy, aims to redefine wealth management by assisting retail investors and SMEs in expanding their savings and investments across a multitude of asset classes.

The company’s primary objective is to provide innovative, personalized solutions to its clients with a wide range of investment options designed to meet the varying requirements and risk profiles of its clients.

Furthermore, Bokra seeks financial inclusion by bridging the gap between retail investors and investment opportunities traditionally secured by institutional or high-net-worth individuals.

Since its inception in 2023, Bokra has experienced significant growth becoming a trusted partner for clients looking to optimize their portfolios and widen their financial horizons.

Bokra’s funding fuels MENA wealth management disruption

The raised funds will support the launch of the Bokra app, expansion of their investment product selection, and advancement in the MENA region. Bokra remains firm in their commitment to fostering financial literacy and inclusion.

They plan on incorporating advanced technologies into their operations to enhance efficiency, security standards and render the investment process smoother and more transparent for their users.

Ayman El-Sawy highlighted Bokra’s objective: to provide retail investors with high-yield, asset-backed investment plans, democratize the investment landscape by offering accessible, profitable opportunities, and promote a culture of financial literacy.

Mohamed Okasha of DisrupTech Ventures, expresses support for Bokra’s vision, underscoring the importance of alternative investment options in today’s challenging economy.

SS Capital’s Chairman, Samer Sallam, voiced confidence in Bokra’s strategy to provide unique financial products to the younger demographic, foresees a transformation in the wealth management sector and looks forward to participating in realizing this vision.

Bokra’s primary objective is to streamline the investment process, offering features that estimate potential growth, and a dashboard for progress tracking. On the platform, users have access to learning resources to educate them about financial management and investment strategies, a key feature that sets Bokra apart in the investment sector.



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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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