BPI unit expects AUM to hit P1 trillion

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MANILA, Philippines — The wealth management arm of Ayala-led Bank of the Philippine Islands (BPI) aims to grow its assets under management (AUM) to P1 trillion by the end of the year.

Maria Theresa Marcial, president and CEO of BPI Wealth – A Trust Corp., said the company’s AUM stood at P950 billion as of end-March, 8.6 percent higher versus the end-2022 level of P875 billion.

“Watch towards the end of the year, we’re going to cross P1 trillion,” Marcial told The STAR.

After being rebranded from BPI Asset Management and Trust Corp. (AMTC), Marcial said BPI Wealth is focusing on showing the market that the 171-year-old bank is increasing its customer obsession mindset toward investment products that will cater to a whole range of customers.

“So, they can rely on a company that they trust, which is BPI Wealth, and live the mantra which we call #liveyourbestlife,” she added.

The campaign, #liveyourbestlife, echoes BPI Wealth’s commitment to empower customers to fulfill their highest aspirations.

According to Marcial, BPI Wealth in undertaking various initiatives around products and customers.

She said more than 6,500 accounts were opened since the digital account opening for investments was launched late last year.

As part of the bank’s push for financial inclusion and make its products more accessible to a broader customer base, Marcial said BPI Wealth lowered the investment amount to P10,000 from P50,000 and to $100 from $1,000 for US dollar-denominated investments.

“We sees that with these product enhancements, we should be able to see more clients open investment accounts and make investments more accessible. This is what we call democratizing access to investments,” she said.

Likewise, she said that BPI Wealth is also rebranding its private banking segment into BPI Private Wealth within the year.

“There’s more in store because we have also integrated the private wealth relationship management into BPI Wealth, and that is to make advice and investment portfolio management more seamless as we offer many investment opportunities for our affluent and high-net-worth segment,” Marcial said.

BPI Wealth’s bold new identity and positioning is anchored in its strengths – robust investment process, unparalleled risk management framework, best-in-class investment professionals and wealth advisors, and a wide range of innovative investment solutions.

The company also vowed to deliver superior customer experience for its individual, corporate, and institutional clients.

Image by: Philstar.com / Deejae Dumlao, file

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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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