Chubb Life HK unveils 1792 Club to deepen engagement with HNW clients

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HONG KONG Chubb Life has launched the 1792 Club, a new flagship wealth management hub in Tsim Sha Tsui, aimed at serving the growing ranks of high-net-worth individuals in Hong Kong and across the Greater Bay Area. The nearly 10,000-square-foot space, located at The Gateway in Harbour City, will cater to affluent clients with personalised wealth and legacy planning services in a curated, private setting.

Named after Chubb’s founding year, the 1792 Club represents a more tailored approach to financial advisory, moving beyond traditional insurance offerings. It is designed as a premium engagement venue for clients, brokers and wealth advisers, with a focus on concierge-style services and cross-border accessibility.

“The launch of Chubb 1792 Club represents a bold leap in our continued expansion in the wealth management space,” said Belinda Au, President of Chubb Life Hong Kong and Head of North Asia. “It reflects our long-standing commitment to serving the evolving needs of customers with differentiated, high-touch solutions.”

The launch coincides with a rise in insurance demand from cross-border clients. According to the Hong Kong Insurance Authority, life insurance premiums from non-local policyholders reached HKD 62.8 billion in 2023 — up 6.5% year-on-year — as mainland Chinese clients returned to the market following the easing of travel restrictions.

At the same time, the city’s broader asset and wealth management sector reached HKD 31.2 trillion (approximately USD 4 trillion) in assets under management by the end of 2023, with 64% of that capital sourced from non-Hong Kong investors, according to the Securities and Futures Commission.

The Chubb 1792 Club also incorporates a strong visual and thematic identity. According to the company, the centre’s interiors feature commissioned works by contemporary Asian artists including Yang Yongliang and Desmond Leung. The artworks explore themes of water, evolution and continuity — concepts that reflect Chubb’s historical roots in marine insurance and its long-term vision for wealth preservation.

Chubb Life stated that the space will function not only as a client lounge but also as a venue for private events, briefings, and relationship-building initiatives with wealth advisers and business partners.

The move aligns with broader market activity among life insurers targeting Asia’s affluent segment. Players such as HSBC Life, Prudential and AIA have each expanded their own high-net-worth client platforms in Hong Kong, capitalising on continued demand for cross-border planning structures and insurance-led asset protection.

Chubb Life’s North Asia business continues to focus on long-term positioning in the private wealth space, with the 1792 Club serving as a central touchpoint for its high-net-worth service model in the region.

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