Citigroup to leverage Hong Kong’s finance hub status to grow wealth business in Asia, Greater Bay Area

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  • Hong Kong will be the epicentre of wealth management as some US$100 trillion in riches is created globally over the next 10 years, Citigroup’s Andy Sieg says
  • The US bank plans to expand its credit card, retail banking, private banking and family office businesses in Hong Kong in the coming years

Citigroup will expand its wealth management business in the Greater Bay Area and rest of Asia from its base in Hong Kong, according to its global wealth head.

The US banking group remains committed to Hong Kong and China despite selling its mainland wealth business to HSBC in October, Andy Sieg said after visiting a number of Greater Bay Area cities last week.

“The onshore consumer business in mainland China was sold because, similar to other markets where we divested such businesses, it just did not have the necessary scale to compete,” Sieg said. “Having Hong Kong as our base to serve our clients in mainland China is our strategy.

“Our commitment to Hong Kong and to China could not be stronger. We are extremely focused on this region as a source of growth for Citi’s wealth management in the years ahead.”

Citigroup believes US$100 trillion of wealth creation will take place across the world over the next 10 years, with the highest rate of growth in Asia.

“That represents an enormous opportunity for wealth management, and Hong Kong is the epicentre of this global wealth creation,” Sieg said.

The banking group in 2021 set a target of capturing US$150 billion of new business in the region by 2025.

The veteran banker last September rejoined Citigroup. He started his career at Merrill Lynch in 1992, joined Citigroup from 2005 to 2009 followed by 14 years with Bank of America.

Sieg visited Hong Kong and a handful of Greater Bay Area cities including Shenzhen and Guangzhou to meet staff and high-net-worth clients.

Asked about the recent column by Stephen Roach, in which the former Morgan Stanley chief economist declared “Hong Kong is over”, Sieg said he strongly disagreed with the statement.

“I spent almost a week with our team and clients, and they are all incredibly optimistic about the future of Hong Kong as a market and incredibly energised about the business opportunity for Citi in Hong Kong.

“When we think about the future for our wealth business, Asia is at the very centre and we are very proud of the presence that we have in Hong Kong and Singapore to serve clients in the region.”

He said Hong Kong’s strength is its proximity to the Greater Bay Area, which Beijing created five years ago to integrate the city with Macau and nine mainland cities into an economic powerhouse.

GDP of the 11 cities in the Greater Bay Area (2022)

Citigroup will also expand its credit card, retail banking, private banking and family office businesses in the coming years, Sieg said.

The Hong Kong government in March 2023 unveiled several measures to attract billionaires to set up family offices – to pursue investments, philanthropy and succession planning – in the city.

A refreshed investment-migration programme, tax breaks and art storage facilities are among the measures announced by Chief Executive John Lee Ka-chiu to attract 200 new family offices by 2025.

“Hong Kong offers a great base for family offices because it has a combination of deep history as a financial centre and proximity to what is taking place in mainland China,” Sieg said.

He said many international family offices want to use Hong Kong as a stepping stone to invest in mainland China, while wealthy clients from the Greater Bay Area want to diversify their investments through Hong Kong.

To capture the growing number of mainland clients, the US bank opened its first wealth centre globally in November 2022 in the tourist hotspot of Tsim Sha Tsui. The centre in K11 Atelier opened just before the city reopened its borders after the Covid-19 pandemic.

As a result, the bank reported a 61 per cent uptick in the number of new international personal banking customers compared with pre-Covid levels in 2019.

“We see Hong Kong and Singapore as key centres for the future of wealth in Asia,” Sieg said. “They will both be successful markets as the two cities act as a bridge between China and the broader markets of Southeast Asia and the world.”

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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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