Citizens Financial grows coast-to-coast reach with private-banking unit

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While Citizens Financial Group operates 1,110 branches in 14 states, mostly in the eastern half of the U.S., it has now launched a private banking unit with a coast-to-coast reach.

Citizens Financial Group hired 150 people, among them 50 senior bankers from First Republic Bank who were hired in June, as well as 25 people focused on wealth management and private banking. It’s opening up six private banking offices in New York City, Boston, and Palm Beach, Fla., as well as three in the San Francisco Bay Area, with plans to expand throughout the country.

Its private banking unit has brought in about $500 million in deposits and investments, the bank said on a quarterly call with analysts on Wednesday.

Citizens expect to break even on the unit in the second half of next year, and the business is expected to add 5 cents a share in earnings in 2025. Citizens also disclosed an investment of $35 million in startup costs for the private bank.

Citizens in July named former First Republic Bank executive Susan DeTray as head of Citizens Private Bank, which will focus on financial services for high-net-worth individuals, as well as venture-capital and private-equity firms, private family foundations, nonprofits and multifamily- and commercial-real-estate and life-sciences clients.

Such clients typically have about $5 million or more in net worth.

The private bank is Citizens’ second coast-to-coast presence, after Citizens Access digital bank, which grew from a financing offer for the purchase of Apple Inc. iPhones.

With the addition of First Republic bankers — and their ties to the venture capital and private-equity world — Citizens sees an opportunity to ramp up its private-client business in a variety of ways, said Donald H. McCree, vice chair and head of commercial banking at Citizens.

“Our secret sauce is being client-focused and providing excellent service around everything you do,” McCree told MarketWatch.

The bank sees itself as a service provider to family members who own companies.

It can also handle M&A transactions as an adviser and help company owners and family members manage the proceeds of a sale.

In one recent deal, McCree said, some of the private owners of a company wanted to sell out and others didn’t. Citizens crafted a deal to sell a stake in the company to a private equity firm to allow some owners to exit, while others rolled over an equity stake into the company under the new private equity owner.

With the wide array of products and services offered by Citizens, which is more diversified than the First Republic was, the former First Republic bankers will have more products to offer their clients, he said.

While Citizens had made a couple of smaller acquisitions in the registered investment adviser space, it had held off from more deals because of the large M&A prices in the space. The addition of the 50 bankers from First Republic will also help in this area, McCree said.

The bank is attracted to the wealth space partly because of its potential to generate loyalty among customers, he added.

Another opportunity, he said, is addressing the money-management needs of baby boomer women, who will control an estimated $30 trillion in wealth over the next decade.

The bulk of the former First Republic Bank was sold to JPMorgan Chase & Co. on May 1.

Citizens Financial Group’s stock is down 36% in 2023, compared with a 30% drop by the SPDR S&P Regional Banking exchange-traded fund and an 11.7% rise by the S&P 500

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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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