Endowus launches Hong Kong wealth management platform



Wealth and fund platform Endowus has launched a wealth management service in Hong Kong. The idea is to provide individuals, family offices, charities and endowments with advice, access and execution to global funds across public markets, private markets and hedge funds.

The service includes its most popular portfolio in Singapore, the Endowus Flagship Portfolios, which has globally diversified funds with different compositions of equity and fixed income, according to an April 17 media statement.

The Endowus Flagship Portfolios are offered with discretionary portfolio management (DPM), where Endowus has the authority to make buy-and-sell decisions on behalf of the client. Investors can also invest in single funds or build multi-funds portfolios through Endowus Fund Smart, an independent mutual funds platform, the statement said.

The new Endowus Flagship Portfolios, available from May 2024, have different compositions of equity and fixed income mutual funds, from global fund managers Amundi, BlackRock, Dimensional Fund Advisors (available for the first time in Hong Kong to individual clients) and PIMCO. The mutual funds are the underlying funds which make up the new portfolios, a spokesperson for Endowus told FinanceAsia.

The portfolios are discretionary, and are managed by the Endowus Investment Office, a 12-person regional team. The investment office also carries out public and private market investing, investing for family offices and wealth management. Globally Endowus has over $5 billion in group assets.

In addition, there are new digital functions such as ‘Collections’ of curated funds, instant investment top-ups using eDDA (Electronic Direct Debit Authorisation) and a dual-language interface in English and traditional Chinese.

Joel Kim, CEO of Dimensional Fund Advisors for Asia ex-Japan, said in the statement: “For more than 40 years, Dimensional has sought to provide investors with evidence-based, diversified low-cost investment strategies. We believe that firms like Endowus play a crucial role in broadening access to such investment strategies and we share their belief in the potential for Hong Kong to embrace a model of wealth management that prioritises clients.”

Gregory Van, co-founder & CEO of Endowus, added, “Through our proprietary investment technology, we are not only able to enhance the digital wealth management experience, but also democratise access to investment opportunities that were previously out of reach for many. We are deeply committed to the Hong Kong market, and are excited to empower our clients here to invest better, and on their own terms.”



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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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