A former UBS executive has joined HSBC Private Bank as its head of family and philanthropy advisory for the Asia Pacific region.
HSBC Private Bank has appointed Francesca Chan as regional head of family and philanthropy advisory, Asia Pacific, according to a statement, effective September 29.
In the role, she will lead teams of family and philanthropy advisory specialists across the region, with responsibilities for deepening client relationships and driving business growth through bespoke advisory solutions, guiding ultra-high net worth clients across multi-generational succession, family office setup, family governance establishment, and strategic philanthropy.
Based in Hong Kong, she reports to Ann Ling, regional head of wealth planning and advisory, APAC.
Chan has nearly 20 years of private wealth management experience, most recently as executive director and senior family advisor at UBS. Previously, she also worked at Deloitte Private, Noah Global Family Office, and BNP Paribas.
“Francesca brings deep expertise in advising Asia’s most complex multi-generational families, strengthening our ability to deliver holistic solutions across succession, governance, family office set-up and strategic philanthropy,” Ling said.
Trust and fiduciary growth
The appointment coincides with HSBC’s recent announcement that its trust and fiduciary business saw assets under administration in Asia increase by over 40% over the past five years. The bank also highlighted demand for philanthropic activities, with charitable trusts it administered in Asia donating an average of USD 75 million each year to various causes.
“Working closely with HSBC Trustee, one of the largest bank-owned trustees in Asia with an 80-year heritage serving some of the region’s leading families for three or more generations, we continue to help clients navigate moments that matter with confidence, today and for generations to come,” Ling added.
