LAB Group brings automated digital onboarding to Ironbark Asset Management



LAB Group, an international RegTech and onboarding provider, has onboarded Ironbark Asset Management (Fund Services), a wholly owned subsidiary of Ironbark Asset Management, to the LAB Network.

Since Ironbark Asset Management was founded in May 2009, it has become a provider of investment solutions for retail, wholesale, and institutional clients across Australia.

Ironbark offers solutions across a diverse range of asset classes, including Equities, Alternatives, Fixed Income, Property Securities, and private markets.

Ironbark will gain immediate benefits and impact by optimising its digital client engagement experience. LAB Group will empower Ironbark to streamline and automate several manual steps, including digital identity verification and connectivity into Ironbark’s primary registry provider, State Street. Ironbark’s clients will now experience a straightforward and easy-to-navigate sign-up process, both for direct and adviser-led prospects.

Alex Donald, Head of Funds Management at Ironbark, said, “At Ironbark, the client is at the forefront of everything that we do, we’re always looking for ways to add value. In partnership with LAB Group, this digital onboarding solution for our clients streamlines the initial application process, enhancing the experience of clients seeking to access our range of best-in-class investment solutions.”

The partnership represents an expansion of LAB Group’s reseller arrangement with State Street. In welcoming Ironbark to the LAB Platform, LAB Group will provide its Onboarding Framework which delivers a streamlined digital client engagement journey. The partnership provides LAB Group with access to a new set of direct investor end-users, enhancing the scope for referrals.

Nick Boudrie, CEO, and co-founder of LAB Group, said, “We are extremely pleased to welcome Ironbark and its adviser and client network to the LAB Platform. Ironbark is a well-recognised Australian asset manager, providing investment solutions for retail, wholesale, and institutional clients. LAB now works with over 40 asset managers, specialising in complex solution delivery to mitigate both regulatory and internal compliance risks via digitised operational processes. We are also grateful for the opportunity to expand our relationship with State Street through this new partnership, while also solidifying our role as a key service provider to the Australian managed funds industry with a key market player.”



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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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