Leading GCC wealth manager enhances digitization of regional wealth management catering to evolving customer base



The Family Office helps clients preserve their wealth through robust financial planning, diversified investments and access to exclusive private market opportunities

Zawya – The Family Office, a leading Bahrain-based wealth manager with offices in Dubai and Riyadh, is implementing several innovative digital initiatives to advance efforts in engaging with an increasing base of digital-savvy clients. The revolutionary measures enable greater efficiency and personalization to meet client needs for wealth management and wealth preservation in the Middle East region.

Mounting Complexity for Global Investors

The after-effects of the global pandemic combined with geopolitical instability and rising interest rates are leading investors worldwide to become more defensive. A report by Capgemini on world wealth indicated that priorities are growing towards wealth preservation1, mitigating inflation and stable returns over speculative growth.

While declining globally, the number of high net worth individuals (HNWI) in the Middle East increased by 2.8% in 2021-2022.1 Likewise, a study by Ernst & Young (EY) displayed a record 65% of Middle Eastern clients seeking support in financial planning services,2 thereby presenting a need for effective wealth management in the region.

The Evolution of Wealth Management

The increasing demand for financial advice calls for wealth management firms to offer more personalized services while serving a broader range of clients at reasonable fees without incurring additional costs.

Consequently, The Family Office adopts a hybrid approach (face-to-face plus virtual) providing clients greater access to financial advisors with improved efficiency. As clients are commonly accustomed to interacting digitally, roughly two-thirds of wealth management executives have been prioritizing digital initiatives.1

Encouraging the use of digital platforms can also improve access to wealth management for the under-served “affluent” segment ($250,000 to $1 million), who represent the future HNWI clients, but are too small for traditional wealth management firms.

How The Family Office is Responding

Recognizing the needs of the regional market, The Family Office is following a multi-faceted strategy.

The firm’s investment philosophy adheres to time-honored fundamentals (e.g. diversification by asset class and geography) and agile investment selection in private markets that usually outperform traditional 60% bonds, 40% stocks portfolio strategies with less volatility than public markets3.

The Family Office creates a personalized financial plan based on the unique circumstances, objectives, and risk profile of each client, and a suitable investment strategy. The plan and the strategy are also updated for changes in the macro environment and the client’s own life events.

Furthermore, to address the needs of the next generation of wealth management clients, The Family Office has launched its “Invest Now, Pay Later” program, which allows smaller investors to access opportunities (e.g. private markets) that are normally restricted to institutional investors and ultra-HNWI. Through the program investors can fund just 25% of their portfolio upfront and pay the remainder monthly over up to five years (more information can be found here).

Leading the Way in Digital

The Family Office also provides investors of all sizes user-friendly access to its award-winning digital wealth platform with a wide range of informative and educational resources such as articles, whitepapers, webinars, and analytical tools that can be used independently to improve their understanding of the market.

According to Abdulmohsin Al Omran, founder and CEO of The Family Office, the digital platform aims to “democratize exclusive global private market opportunities and access to advanced analytics, complementing the traditional services.”

Moreover, the firm’s hybrid approach enables it to unlock synergies between both digital and traditional wealth management serving all generations and guiding them in stable and turbulent times alike.

About The Family Office

The Family Office Co. B.S.C. (c) in Bahrain, Dubai, and its Riyadh-based wealth manager, The Family Office International Investment Company, are regulated by the Central Bank of Bahrain, The Dubai Financial Services Authority, and the Capital Market Authority of Saudi Arabia, serving hundreds of families, individuals and investors. The firm helps clients achieve their wealth goals through custom-made investment strategies that cater to their unique needs.

Since it was founded in 2004, The Family Office has managed more than $2 billion of assets for over 200 ultra-high-net-worth individuals and families across the world through offices in Manama and Riyadh. Their Dubai office opened in May 2023, consolidating their leading presence in the GCC.

Access to exclusive private market opportunities is provided in partnership with global top-tier asset managers such as BlackRock, The Carlyle Group, Goldman Sachs, KKR, Apollo, and Petiole Asset Management.


The Family Office Co. BSC (c) is a Category 1 Investment Firm regulated by the Central Bank of Bahrain C.R. No. 53871 dated 21/6/2004. Paid Up Capital: US$10,000,000. The Family Office Co. BSC (c) only offers products and services to ‘accredited investors’ as defined by the Central Bank of Bahrain.

The Family Office International Investment is a joint stock closed company owned by one person. Paid-up capital SR20 million. CR No. 7007701696.  Licensed by the Capital Market Authority (no. 17-182-30) to carry out arranging, advisory, and managing investments and operating funds, with respect to securities.

The Family Office Company B.S.C. (c), DIFC Branch is a Recognized Company in the Dubai International Financial Centre (“DIFC”) under registration number 6567 and regulated by the Dubai Financial Services Authority (“DFSA”). The Family Office Company B.S.C. (c), DIFC Branch is not permitted to deal with Retail Clients (as defined in the DFSA’s Conduct of Business Module). Hence, only Non-Retail Clients should act upon this document.



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Edmund Shing, PhD

Global Chief Investment Officer
BNP Paribas Wealth Management

Edmund has over 29 years of experience in financial markets in a wide variety of positions, ranging from proprietary trading to portfolio manager in a number of financial institutions in London and Paris.  He previously held the role of Global Head of Equity and Derivative Strategy at BNP Paribas in London from 2015 to 2020, and has been Chief Investment Officer at BNP Paribas Wealth Management since November 2020.

Edmund is responsible for piloting our investment strategy and will continues to rollout out recommendations and themes with actionable advice that brings our expertise to our clients and support to our client-facing teams.  In this time of change, his expertise in following and anticipating markets is a true value added for both our customers and those at Wealth Management who serve them.

Edmund has a PhD in Cognitive and Computing Science from the University of Birmingham in the United Kingdom, and has done advanced studies in Knowledge-Based Systems and in Experimental Psychology.  He is an EFFAS-certified financial analyst. He has also authored the book “The Idle Investor” published by Harriman House in 2015, proposing 3 simple investment strategies that take only a few minutes to execute per month.

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