Marrying Tradition and Digital innovation: SGPB’s Unique Approach

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SGPB’s renowned expertise in wealth planning, structured products, and complex loans places it at the forefront of the industry. Catering to entrepreneurs, High & Ultra High Net Worth Individuals, and family offices, it offers a comprehensive range of services, tailored to the specific goals and needs of its clients across multiple jurisdictions. From investment solutions to portfolio management, corporate solutions, wealth engineering, and financing solutions, SGPB’s offerings are meticulously crafted to meet its clients’ wealth structuring needs and development projects.

Societe Generale Private Banking (SGPB) has once again raised the bar in the financial industry by winning six prestigious accolades at the Global Private Banking Innovation Awards 2023, organized by The Digital Banker. These awards include Best Private Bank in Luxembourg, Best Private Bank in Monaco, Best Private Bank in Switzerland; Best Private Bank for Structured Products; Best Real Estate Investment Advisory; and Outstanding Digital Marketing Campaign by a Private Bank/Family Office. These honors reflect SGPB’s continued dedication to excellence, innovation, and client-focused strategies.

Nirav Patel, Managing Director of Global Private Banker and The Digital Banker, said: “Societe Generale Private Banking has demonstrated an exceptional capacity to innovate, particularly in their structured products and digital marketing strategies. Their bespoke offerings and targeted online engagement have proven to be not only pioneering but also immensely effective, aligning with the specific needs of their clients and setting a benchmark for private banking worldwide.”

Mastery in Structured Products and Wealth Management

Societe Generale Private Banking (SGPB), the wealth management arm of Societe Generale, has firmly established itself as the Best Private Bank for Structured Products. With over €147 billion of AuM as of the end of December 2022, SGPB’s international presence extends across 10 countries with 2,000 dedicated staff.

SGPB’s renowned expertise in wealth planning, structured products, and complex loans places it at the forefront of the industry. Catering to entrepreneurs, High and ultra High Net Worth Individuals, and family offices, it offers a comprehensive range of services, tailored to the specific goals and needs of its clients across multiple jurisdictions. From investment solutions to portfolio management, corporate solutions, wealth engineering, and financing solutions, SGPB’s offerings are meticulously crafted to meet its clients’ wealth structuring needs and development projects.

In addition, Corporate Social Responsibility (CSR) has emerged as a strategic objective, with SGPB focusing on responsible leadership and commitment to clients, colleagues, community, and climate. A responsible organization is seen as a vital part of its long-term vision.

Pioneering Digital Marketing Campaign in Private Banking

SGPB’s digital marketing campaign sets a precedent in the private banking industry, highlighting the relevance and effectiveness of digital strategies even among its niche target of wealthy clients. Since January 2022, a promising lead acquisition digital marketing campaign has been initiated, encompassing two distinct actions:

Keyword Buying Campaign on Google: This innovative approach scrupulously selects keywords related to queries identified by Google, ensuring visibility among potential clients. Clicking on SGPB’s advertisement redirects customers to a contact form, presenting them with the global expertise of the private bank.

Lead Generation Campaign on LinkedIn: Utilising LinkedIn, SGPB adapts messages according to a target audience defined by their experts and LinkedIn itself. Interested respondents are directed to a form that enables them to contact SGPB if they wish.

The digital campaign’s promising results, including 130,000 visitors to the website, 3134 forms filled in, and 23 new customers acquiring 173M€ AUM, demonstrate its efficacy. The strategy also contradicts the common belief that wealthy clients avoid online mediums for financial inquiries.

What sets SGPB’s campaign apart is the careful integration with its content strategy. Since the launch of their revamped website, privatebanking.societegenerale. com, in December 2019, a content strategy has been implemented, featuring articles, interviews, videos, podcasts, and more. These materials cover various topics from Wealth Planning to Real Estate, Economics, Private Equity, and more, thus driving traffic and engagement.

Furthermore, continuous SEO optimization since mid-2021, lead generation on LinkedIn, and exploring new avenues of development are expected to drive further success. Future plans include extending the campaign to wider geographical areas and possibly to the UK’s private bank, SG Kleinwort Hambros, by late 2023/early 2024.

Societe Generale Private Banking stands as a beacon in the world of private banking, with its unparalleled expertise in structured products and groundbreaking digital marketing initiatives. These achievements underscore SGPB’s commitment to innovation and responsiveness, reflecting its ability to blend traditional banking excellence with modern marketing strategies. It sets an inspiring example for the financial industry, proving that adapting to digital trends is not only possible but profitable and sustainable.

“Societe Generale Private Banking stands as a beacon in the world of private banking, with its unparalleled expertise in structured products and groundbreaking digital marketing initiatives.”

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      The world’s preeminent Private Banks and Wealth Managers are demonstrating a committed drive in innovation, advisory, new products and services to meet the sophisticated needs of their clients.

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