Maybank Private Singapore: Southeast Asia’s Bright Star in Private Banking

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Maybank Private Singapore’s exceptional performance, innovative growth strategies, dedicated personnel, and commitment to sustainability and customer satisfaction define its position as the Best Private Bank in Southeast Asia. With its forward-thinking strategies and an unwavering commitment to excellence, Maybank is set to redefine the contours of private banking in the region and indeed, globally.

“Maybank Private Singapore is focused on delivering highly personalised services to our customers, and developing solutions to meet their ever-changing needs. Central to our success is our people and their outstanding commitment to deliver their best. We continue to forge ahead and reach new heights, while remaining true to our mission of Humanising Financial Services.” – Alice Tan, Head Maybank Private Singapore

In the realm of private banking, Maybank Private Singapore stands as an embodiment of resilience and innovation. Its consistent performance in catering to high[1]net-worth clientele has earned it a commendable reputation in the financial sector. Recently, this esteemed institution outshone its peers by winning a plethora of awards at the Global Private Banking Innovation Awards 2023. Garnering accolades such as the Best Private Bank – South-East Asia, Outstanding Private Bank for Growth Strategy, Best Young Private Banker, and RM of the Year – Private Bank, Maybank Private Singapore has cemented its leadership in the South-East Asia private banking space.

Nirav Patel, Managing Director of Global Private Banker and The Digital Banker, lauded Maybank Private Singapore’s extraordinary achievements, attributing their success to the bank’s robust growth strategy, innovative talent management, and unwavering customer commitment.

The bank’s impressive growth strategy, honored as Outstanding Private Bank for Growth Strategy at the awards, has been pivotal in its success story. With a footprint spanning all 10 ASEAN countries, Maybank Private launched its private banking platform in 2013, marking a key step towards its aspiration of joining the top 20 Wealth Management players in the Asia Pacific region.

Fostering Talent and Pioneering Islamic Banking

Maybank stands apart with its forward-thinking approach to talent management. In a strategic partnership with Nanyang Technological University’s Wealth Management Institute, Maybank established the Maybank Wealth Management Academy in 2018. This ground-breaking institution focuses on the holistic development of over 1,500 sales staff across eight global markets. Paired with a unique ‘Generation Buckets’ system for relationship manager progression, these initiatives have led to a considerable 354% increase in productivity.

Maybank Private also stands as a front-runner in Islamic Banking. With the largest Islamic Bank in ASEAN, Malaysia, and ranking fifth globally, it has established itself as an undisputed leader in Islamic Wealth Management. Its unique Shariah[1]compliant offerings, outstanding customer service, and robust digital distribution set a high benchmark in this niche banking sector.

Two individuals who truly embody Maybank’s commitment to excellence are Farley Yu Chin Hon and Angeline Ong See Ling. Chin Hon, the recipient of the Best Young Private Banker award, joined Maybank in August 2016 and swiftly ascended the career ladder and moved to Maybank Private as a Relationship Manager. His consistent track record of AUM growth and a string of awards bear testimony to his exemplary performance and unwavering commitment to the bank.

Likewise, Angeline Ong See Ling, the Relationship Manager of the Year awardee, has been a driver of progress since she joined Maybank in 2006. Today, she successfully manages a clientele base with a total AUM of S$400 million. Her status as a consistent top-five revenue achiever since 2019 reflects her dedication, customer focus and her alignment with Maybank’s mission of Humanising Financial Services.

Sustainability and Innovation at the Core

Maybank’s commitment to sustainability and innovative technology sets it apart from its peers. It plans to mobilize RM80 billion in Sustainable Finance by 2025, a testament to its vision. It has integrated ESG criteria into its operations, demonstrating its understanding of the significant role financial institutions play in tackling global sustainability challenges.

Maybank’s innovative approach extends to digital banking, with tools like the Avaloq banking system that greatly enhances the wealth management experience. These technological innovations, along with customer-centric initiatives such as the 2021-launched #ForYou campaign, serve to humanize financial services and elevate Maybank’s brand value.

Maybank Private Singapore’s exceptional performance, innovative growth strategies, dedicated personnel, and commitment to sustainability and customer satisfaction define its position as the Best Private Bank in Southeast Asia. With its forward-thinking strategies and an unwavering commitment to excellence, Maybank is set to redefine the contours of private banking in the region and indeed, globally.

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      The world’s preeminent Private Banks and Wealth Managers are demonstrating a committed drive in innovation, advisory, new products and services to meet the sophisticated needs of their clients.

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