Rockefeller Lands $7.7-Mln UBS Duo in Atlanta

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Rockefeller’s Global Family Office has landed a UBS Wealth Management USA team that oversaw $900 million in client assets in Atlanta, according to a source familiar with their practice.

The four-person team, called Bridgeline Wealth Partners, is led by advisors Travis M. Propst and J. Trent Douglas and includes support staff Ryan Brady and Jaimie Crook. They had produced $7.7 million in annual revenue, according to the source.

The team, which joined on October 13, reports to Kristen Sario, Rockefeller’s Southeast division director who joined the New York-based firm from Morgan Stanley in 2022.

“Their experience as advisors, counselors, and confidantes dedicated to managing the complexities of families and wealth is a great addition to our growing presence in the Greater Atlanta market,” ​​Sario said in a Friday announcement.

Sario’s division last month also added a UBS team in North Carolina that oversaw $600 million in client assets and produced $4.8 million in annual revenue.

The Bridgeline team ranked #26 on Forbes’ best-in-state wealth management teams list this year. Propst and Douglas individually ranked #9 and #21, respectively, on the publication’s best-in-state wealth advisors list this year.

Propst started his career 26 years ago at Morgan Stanley’s predecessor Smith Barney and joined Merrill Lynch in 2006 where he stayed until joining UBS in 2012, according to BrokerCheck.

Douglas, who has 21 years of experience, started his career at Merrill and joined UBS in 2014, according to BrokerCheck.

Neither broker returned requests for comment sent through social media and left at their Rockefeller office.

A UBS spokesperson declined to comment.

Rockefeller, which in September reshuffled its management structure, has bolstered its recruiting efforts after a summer slowdown. It last week landed two teams, one from Wells Fargo Advisors, and a second from Janney Montgomery Scott, which had produced $7 million in combined revenue.

Rockefeller managed $112 billion in client assets as of June 30, according to the announcement. It has hired over 100 teams since its recapitalization by Viking Global Investors in 2018 and was valued at around $3 billion in an April funding round.

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